When people enter into affiliate marketing, the first name they think of is amazon affiliate, but do you have tons of other options available to opt as an affiliate marketer?
Here in this post, we will review one of the amazon affiliate program alternatives, the “Target affiliate program,” in-depth.
Target started its E-commerce store way back in 1999, and they introduced their affiliate program just after the launch of the store. They deal in a wide range of products just like amazon, including Clothes, jewellery, household, health products, toys and accessories, etc.
The only difference is that Amazon has a wide range of products, making it one of the biggest e-commerce sellers and bigger affiliate vendors. On the other hand, the target has limited products from top brands.
How can you opt for a targeted affiliate, how it works, and how much can you earn working as a target affiliate partner? We will discuss these topics in detail in the section below.
Table of Contents
What benefit does the target affiliate offer to its affiliates?
The main benefits are the highest conversion rate and minimum efforts in product promotion because it only sells branded products.
on the other hand, Amazon relies on the FBA (fulfilment by amazon) model, which brings loads of unbranded products to the marketplace and sometimes ends in customer frustration.
How does target affiliate work?
Target affiliate program is managed by its third-party partner, “impact radius,” but you don’t need to create a separate account to join the program. Instead, you can join the program by signing up on the target affiliate website.
When someone places an order from your affiliate link and your commission is locked for 90 days. During this period, they review the status of the order. If the order is cancelled or returned, your commission will be cancelled.
If the customer ordered more than one item but modified the order, your commission will also be modified.
Your payment will be released after the 20 days after the 90 days, which means it takes up to 110 days to get the commission in your bank from the day you made a sale.
How do I become a target affiliate
This program doesn’t ask you to pay any security deposit as an affiliate vendor and is free from hidden charges. However, most major affiliate programs are free to join. Still, I mentioned this fact because many specific affiliate programs ask you to pay a security deposit.
So, this is not the case for you if you join the target affiliate program. Also, if you have more than one website, you can add all of them to your single affiliate account.
Here are some requirements to be eligible for a target affiliate program.
- Your website must have family-friendly
- You must have existing traffic
- Your traffic must come through the USA.
How much do target affiliates make?
And now we will discuss the most awaiting part of the target affiliate program review that you have been waiting to know; how much you can earn with the target affiliate?
We can’t say that the target affiliate program is good or bad in terms of affiliate commissions because it depends on your niche.
If your niche falls under the home & outdoor living category, you will get a 5% commission on selling each product initially, and once you get over 10,000 monthly product sales, your commission will go up to 8%.
That seems an ideal affiliate program until you look at its health and beauty category, where you will get only 1% commission no matter how much sales you drive which is not a good deal.
If your niche falls under this category, you will need tons of traffic and drive thousands of sales to earn a big affiliate commission.
Additionally, the target affiliate program has excluded many major niches from their affiliate program, which means you won’t get any commission promoting those products, making this program useless for many whose affiliate sites fall under any excluded product category.
If you already have a site, you can do nothing except opting for another affiliate program if your niche is excluded from the target affiliate program.
Here is the list of product categories included in the targeted affiliate program.
- Women’s clothing
- Men’s clothing
- Kid’s clothes
- Young adult clothes
- Baby clothes, toys, etc
- Home decor
- Patio & Garden
- Electronics & Video games
- Movies, music, & books
- Sports & Outdoors
- Beauty, Health, Luggage
- School and office supplies
- Household essential & party supplies groceries
- party supplies
Target affiliate alternative etc.
Not offering commission on almost all major categories is enough reason to turn the affiliates away from the target affiliate program and opt for its alternative.
Now let’s talk about the target affiliate alternative.
As we discussed previously, the target affiliate is very similar to amazon. So, ultimately the amazon affiliate program itself is the best alternative to a target affiliate program.
Due to the reduction in amazon affiliate’s commission rates, many affiliates might not want to join it. Still, it offers you a certain commission percentage on almost each product category and only excluded minor categories.
Here is the list of categories and commission rates the amazon affiliate program offer
How to make sales with the target affiliate program?
Here I will explain the step-by-step process to start a target affiliate program and earn a commission. I will list down the steps and describe them a little because I have already written the in-depth blog on each topic that I have linked to click on the respected blog and read continue.
- Choose a niche – The very first thing to start an affiliate program is choosing a niche. Since you don’t have too many options to choose from the target affiliate program due to its limited categories included in an affiliate program, the home & outdoor and furniture is the best niche to get started and earn up 8%. In addition, there are tons of high-value and expensive products with brands your customer may have already buy.
2. Get a website – When you apply for a target affiliate program, you need to have a website to get approval.
Read our articles on –
3. Create content – Your customers can buy directly from e-commerce sites, so why should they buy from your affiliate links? It is because you address their needs and help them find what is best for them with your compelling content. Your affiliate site’s rank, sales, and conversions depend on your content quality.
Read our blogs on…
4. Generate traffic on your site – No matter how good-looking your affiliate site is, you aren’t going to make sales if you don’t have traffic.
Read our blogs on….
Target affiliates commission policy
When it comes to joining any affiliate program, the second thing affiliates want to know just after the commission rates is, program’s affiliate policy.
What is worse than making efforts to bring a customer on an affiliate vendor’s site to find later that they quit without buying the product at that moment and end up buying after a few hours.
Fortunately, that’s not the case with the target affiliate program because it has seven days affiliate cookies policy. So when a customer clicks on your affiliate link and land on the vendor’s site, you will get the commission if they end up buying any product within seven days timeline except when they buy products directly surfing the website, without following your link.
The downside of policy is that you will only get commission on a single cart if your customers buy multiple products within a 7-day timeline. The product quantity in the cart may be unlimited, but you will get commission only one cart if they checkout with different carts.
As an affiliate, you have a responsibility to suggest the right products to your customers. Unfortunately, if their experience goes wrong, you become their primary point to blame instead of the product manufacturer.
Target affiliate is the oldest e-commerce store and only deals in branded products, making it easy for you to promote products without worrying about customer satisfaction.
On the other hand, if you go for the amazon affiliate program, you need to worry about the product quality because almost all products belong to FBA sellers, and their products are manufactured by themselves.
Additionally, joining the target affiliate program gives you chances to earn the highest commission more than you could ever earn with the amazon affiliate program.
The downside is that a target affiliate program doesn’t offer a commission on most major categories. So, if your niche falls under any excluded category, you may join the target affiliate alternative, “the amazon affiliate program.”
Is your niche included in a target affiliate program? Let me know in the comment section.