Starting a food blog in 2022 is not a piece of cake, food blogging industry is a competitive niche.

Still, If you are passionate about food blogging and you love to write recipes then you can start a food blog and make money from it.

You will have to spend a significant amount of time finding the right keywords, researching your food niche, and targeted the audience.

After following this guideline to start a food blog you have to be patient and stay consistent.

If chosen the right niche and worked in the right direction then you would definitely succeed in food blogging.

As I said in the line above, you have to find the right niche, similarly just because you want to make a food blog, doesn’t mean everyone is looking for a food tutorial is your targeted audience.

You will need to perform audience research, establish your website, and make a plan to grow your blog over time with specific goals.

In this informative guide, I’m going to show you how you can start a food blog and make money from it.

Keep reading this post till the end…

How to choose your food blog niche

When you think about starting a food blog what comes into your mind first?

Do you brainstorm the creative name of your food blog?

Do you skim through the other blogs and look at how beautifully they have designed their feed?

Let me tell you, none of these comes first.

The very essential step to start a food blog is coming up with the idea of a niche.

A niche is your area of expertise, we can call any topic or subtopic a niche.

If you want to learn more about niche then read this detailed guide on finding a profitable niche.

The food blogging industry is very broad and competitive, there are a few million (find the states and write here)

Starting and growing a new food blog in 2022 is not a piece of cake.

Be very specific when choosing the food niche, because if your niche doesn’t target a very small audience base or it's a little broad then you will have to compete with the millions of blogs over the internet.

If chosen carefully, you will be able to launch and grow a sustainable food blog that makes passive income.

Once you have chosen the small food blog niche, you will have to buy the right domain name and reliable web-hosting to get your blog live on the internet.

After purchasing the hosting and domain name, you will have to set up your WordPress website.

(WordPress is the best platform to run and handle food blog, it comes with lots of theme and plugins which will help you to design your food blog and handle most of the task within few clicks)

To make the most out of your food blogging journey I have written these detailed guides on prospective topics, click on each topic, and read carefully to avoid any mistake.

How to choose hosting and domain name for your blog

How to set up your food blog on WordPress

How to select your food blog theme

If you are reading this article to learn how to start a food blog then you probably want to learn how to design a food blog, too.

There are 30,000 thousand themes available on, you can play around by searching your keyword such as, “food blog” to find a decent looking theme for your blog.

You should choose a theme that has a food blog-friendly design, attention-grabbing and pretty option for customization.

Before you finalize any theme just by looking at its cover, make sure you read the theme description to know about rating, features and also see the full preview of the theme to know whether it is the right fit for you.

You should also read whether if the theme supports particular plugins or page builders that you may want to use on your blog either for design purposes or to perform any specific action.

Whichever, the theme you choose, check out this article on HubSpot must-have plugin for WordPress to optimize your blog, make it load faster, users friendly and SEO optimized.

How to install a WordPress theme for a food blog?

Head over to the WordPress dashboard and click on the “appearance” option, there you will find, “themes” option at the top.

Search for your keyword, “Food”

You can play around with your keyword to find the best WordPress theme for your food blog such as “vegan” “foodie” etc.

food blog theme
  • Save

Once you find the right theme, click on install then activate your theme.

What are the best WordPress themes for a food blog?

If you are unable to find the right theme for your food blog or you are overwhelmed with so many options, let me help you through it.

Here I am going to show you some popular food blog themes for a WordPress blog.

Some of them are free and some are paid, if you don’t want to purchase any expensive theme right now then you can go ahead with a free theme but you must also have a look at paid themes if you want to design your food blog like a pro.

Theme namePrice
Foodica Free
Essence $49
Lahanna $69


How to create a food blog's content plan?

It is always the best idea to develop a posting schedule and stay consistent with your posts to keep your audience engaged.

Users want to know what and when they can expect recipe tips and tutorials on your blog, if you follow a schedule it will be a lot easier for users to guess, what’s coming next!

It isn’t necessary you will have to publish a blog every single day, but at least you should do it weekly or as frequently as possible.

I recommend you to plan your content publishing schedule for a month ahead at least, it will not only help you to publish content regularly but it will also help you to write the blogs faster because you won’t have to brainstorm the ideas for blogpost at every single time you will sit down to write.

When it comes to planning your content, there are two things, first one is your content calendar that contains, how frequently you will publish the content and the second is your content plan that tells, what type of content you will publish.

I am going to show you some advanced techniques to master you as a food blog content planner.

3 tips to create a perfect food blog content plan

1. Be the expert of your niche

If you are a master in the niche you have selected, it’ll be a lot easier for you to come up with ideas and plans.

Regardless of your food niche, update and improve your skills constantly to be a better planner and food blogger.

Read magazine and recipe books to know what is popular and trending in your food niche.

2. See what your audience want

Another way to find what to post is, to see what your audience wants.

You can use google analytics to see the insights of your blog and how your audience is interacting with your site, what types of content they are sharing most.

After reading your analytics you can create the content, your audience talks about most.

3. Spy on your competitors

If you are not running a food blog already then it is not possible for you to see the insights off your blog with the help of google analytics, in that case, you can spy on your competitors.

Your competitors have already researched your audience and planned their content, you can take the idea from their blogs such as what types of content they are publishing, which blog post has the most social shares.

Make sure don’t copy their recipes and content as it is, you don’t to be a copycat.

How to promote your food blog

Now you have successfully created a food blog, content plan, and start publishing the posts, it’s time to get exposure to your targeted audience.

If your blog is new, no reader will land on it directly.

You have to put effort to build a strong audience base for your food blog.

Let me show you three ways to drive visitors to your website…

1. Search Engine Optimization(SEO)

By leveraging SEO techniques you can drive tons of organic traffic, to your food blog.

From finding the right long-tail keywords to building quality backlinks on authority sites there is a lot more you can do to boost the visibility of your blog in search engine.

Use keyword research strategy and tools (Here we will link the article that I am going to write next week) to find long-tail keywords to avoid your competition with big food blogs.

Long-tail keywords are your best friends to position yourself under your food niche.

Guest posting to build quality backlinks on other blogs in your niche is the best way to build quality links, these links will not only boost your SEO ranking but it will also drive tons of highly targeted visitors to your food blog.

2. Social media marketing

According to a survey conducted by hoot suite, 52% user discovers brands on social media feeds, this report alone is enough to understand the value of social media marketing for your food blog.

As soon as you start your food blog, make your social media presence, and start posting engaging content.

A little different than the website, people love to see behind the scene of the brand on social media instead of final products.

You can design beautiful social media posts with help of the free tool Canva.

Your audience will love to see the cooking background process on your social media feed.

You will also need to build your content plan for social media, it’s a very critical step to grow social media account and keep your audience engaged.

How to monetize your food blog

After all, we are gonna discuss the point you were waiting for…

No matter what your purpose is to start a food blog but your ultimate goal will always be generating pretty income possible.

There are various ways to earn money from a food blog.

I am going to show you some popular monetizing methods for a food blog.

Ad networks

If your food blog is generating more than 10,000 visitors monthly, you can sign up for an ad network and start earning passive income.

Google ad sense and are the two best ad networks. You can also find other premium ad networks that pay more based on your traffic quality, than traditional ad networks.

Sell your own recipe books

Selling your own stuff is one of the most powerful ways to monazite a food blog.

you can expect more income than you earn via AD networks.

Defiantly, you can’t start selling your recipe books from day 1 of starting your food blog. You will have to build a strong audience base that is interested in reading your blogs.


Starting a food blog from scratch and scaling it up is tough because the food blogging industry is competitive.

But if you know how to play your cards right, you can ultimately win the game and grow your blog.

You just have to find a very specific niche and targeted a little audience base.

Finding long-tail keywords will help you to write targeted blogs by avoiding the competition.

I hope this informative guide on, “starting a food blog and make money” helped you a lot.

Feel free to share your quarries or opinion about food blogging in the comment section.

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