The Ultimate Guide of Guest Blogging for Link Building in 2021

Guest posting
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Are you looking for guest posting to build authority links and boost the traffic of your blog or business website?

But you don’t know, how to guest post?

Let me help you through it…

In 2014, Matt Cutts, the head of Google web-spam department, has stated the death of guest blogging

He stated that Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop

 What does Matt Cutts mean to it? 

It wasn’t about kind of guest posting, I am going to break down….

Still, bloggers and businesses use guest posting as a way to build high-quality authority links.

If you want to do guest posting on High DA + PA sites for authority link building, boosting off-page SEO, and generating tons of relevant traffic, keep reading this post till the end.

In this informative guide, I am going to break down effective guest blogging guidelines into 5 steps.

Once you finish reading this post, you will have knowledge of:

  • What exactly guest blogging is and how you can use it to build the authority of your blog and generate tons of relevant traffic
  • How to approach guest posting in a proper way and what to write in guest posting pitch
  • How to find tons of guest posting opportunities in your niche

Let’s come to the point…

Benefits of guest blogging

Guest blogging can be helpful to your business, blog, or freelancing career in various following ways:

  • It generates tons of relevant traffic from a highly targeted audience who are more likely to convert and response to your CTA 
  • It establishes your authority under your niche by increasing your DA+PA (if you collaborate with authority sites)
  • It can be used for high-quality link building, make a connection with industry sites which leads to trust. 
  • It can be used for lead generation, affiliate marketing (if used in the right way)  
  • It boosts the SEO ranking of your website.
  • It helps google to index your post faster. According to google webmaster guidelines, webpages that are linked to authority pages are most likely to index faster. 

What is the guest posting?

Almost bloggers and businesses use guest blogging to build high-quality relevant links on authority sites under the same niche.

It establishes a connection between two relevant sites.

Whether you are a blogger, business, or individual freelancer you can use guest posting to expose yourself in front of a huge audience.

If you have just started your blog or you already have it, you already know you are at the edge of competition.

If you have not decided to do link building then you have already limited your growth around your competitors.

Guest blogging is one of the tested proven and legit ways to build connections with your prospective websites.

Guest blogging is not about publishing low-quality content on sites Enzime articles and stuff your links everywhere.

If you are doing it.

Stop!

You are just wasting your time and resources, this kind of approach for guest posting will do more harm than good to your site.

So how exactly you will do guest posting to make connections with industry sites?

I am going to break down 5 Step guest posting guideline to teach you the right way of guest blogging. 

Step 1 – Find blogs for guest posting

The very first step is to find guest post opportunities, so how will you do that?

There are several ways to find high-quality sites for guest posting but before we processed ahead first thing you should always keep in mind that, you should only guest post on a blog that is relevant to your niche.

I know it’s a very common point but still, I want to let you know, in case if you newbie, doing guest posting on-site just because it has high authority, will not help you to achieve your guest posting goal.

Doing irrelevant guest posting might boost your SEO ranking but it won’t drive relevant traffic to your website from prospective websites.

For instance, if you are a health blogger, you should always make highly relevant backlinks on health blogs only, because when you will make backlinks on someone’s website, their users will only click the link if it is highly relevant and serves their purpose.

It always better to decide your goals for guest posting before you proceed 

  • Is it for SEO purposes?
  • Is it for brand awareness?
  • Is it for generating SEO traffic?

Identifying your goals for guest posting will help you to approach the right and relevant site.

Here I am going to show you the best place to find blogs to guest post on…

1. String search on google

The string search is a very common technique almost bloggers use to find blogs for guest posting.

What you have to do is, just add a “string keyword + your niche”

There are several string keywords you can use to find guest posting opportunities.

For instance –

Here I am considering my niche digital marketing and I am running a string search on google with “string keyword + digital marketing”

“Write for us + digital Marketing”

keyword guest post

You can also use different variants of string keywords like

Digital Marketing + guest post”

Digital Marketing ­+ guest article”

Digital Marketing + guest post opportunities”

Digital Marketing + this is a guest post by”

Digital Marketing + contributing writer”

Digital Marketing + want to write for”

Digital Marketing + submit blog post”

2. Search opportunities on Twitter

Twitter is another best search engine to find B2B blogs to guest post on.

The result on Twitter is recent than the google index results which means you can find very recent guest posting opportunities.

What you need to do is, just type “keyowrd+guest posting” into the Twitter result and you will find tons of recent guest posting opportunities

guest posting sites

3. Find guest posting blogs on Alltop.com

This website connects all bloggers, businesses, and prospective guest post writers together who are actively looking for guest posting.

Go to alltop.com and find your niche, you will get tons of recent guest posting opportunities.

find guest post opportunities

4. Find the list of sites that accept guest post on your niche

You can also search for the list of site that accepts guest posting in your niche.

Run google search with a keyword like, “your keyword+list of guest posting site”

And you will get the list of all guest posting sites under your niche.

blogs that accept guest posts

Step -2 Analyze site before pitching for a guest post

Now you have found the right site that is accepting guest posts under your niche, it’s time to see whether they serve your guest posting purpose or not.

For instance –

If you want to do guest posting to boost your traffic then you should check how much traffic your prospective website is getting, you should also check the DA+PA and spam score of a website.

Here is the link to the authority checking website, just copy the URL of the website and past it into the check box you will see the result.

Now you can decide whether you should do a guest post on this site or not.

But before you proceed, make sure you read their guideline carefully. 

All sites release and update their guidelines from time to time for guest posting which contains rules and regulations.

They might have mentioned exact word count and other conditions for accepting the guest post, it is always better to check guidelines before you proceed.

You have to keep guidelines in mind while creating guest posts.

Step 3- Find a proven topic for guest posting

Finding ideas for guest posts is a critical factor of successful guest blogging.

I’m going to show you, how to find guest blog post ideas with two simple tips.

1. See sites another popular post

Head over to their poplar post section and see what is crushing on their site, you can find this section as “popular post”.

If you can’t find it, you can use tools like Ahref or SEMrush, they provide valuable insight into the site.

For instance,

I have found the top-performing pages of Optionmonster.com in SEMrush.

guest blog post ideas

The purpose of finding popular post is, to get an idea of what kind of content they do publish which get more engagement from their audience.

You can use Buzzsumo tool to find all trending topics for the guest post idea. People will love to accept guest post on a topic that is trending because it will generate huge traffic to their website and their audience will love to see it.

Step 4- Reach out for guest posting

Admins of big authority sites are very busy with their schedule of handing the various task to maintain the site, publish content, and a lot more.

If you will approach them in a topical way, the chances of getting a response are very low, because they are already getting the flow of pitches in their inbox for guest posting.

You should always personalize the email pitch for each site, using pre-made templates like Hello sir, to every site out there, will not help you to stand out among others.

You have to let your pitch stand out among the rest.

How will you make your guest posting pitch effective?

You don’t have to be too fancy and act like sale person that go door to door and try to sell stuff.

Here are a few tips you should consider while writing a guest posting email pitch –

  • Keep it short and straight, don’t write your email pitch like a fancy cover letter.
  • Your guest posting Email pitch should be under 100 words.
  • Include more guest post’s topic option which they can select.
  • Mention your experience in guest blogging and past work (if any)

Note– once you send the pitch for guest posting don’t wait for a response, because they get too many guest post requests and if they don’t reply to you within 48 hours, find another site to pitch.

Once the admin of the prospective site approves your guest post pitching, now it’s time to write the best guest post.

Step 5- Write a guest blog post

While writing a guest post, you must provide value to their audience instead of just promoting your stuff around and stuffing your links everywhere in content, no admin will like it.

As I already told you, before you start writing a guest post, you should keep their guidelines in mind.

If you are planning to do guest blogging on high authority sites for business purposes and you are not good at writing then I would suggest you hire a freelance writer.

Authority site only accepts quality posts and they keep the right to reject your guest post at any stage before publishing it.

You will have to perform some background research and find good keywords.

Here are a few tips to write the quality guest post…

  • Identify their targeted audience
  • Research their competitors
  • Break down content in short paragraphs
  • Include high quality and Copywrite free images
  • Do relevant internal linking to their other posts
  • Don’t like out to your blog more than 1 time

Conclusion

Guest posting is a great way to build a connection with industry sites, guest blogging can improve your SEO ranking, drive tons of relevant traffic of highly target users, and expose yourself in front of a huge audience.

I’d like to mention it again, always treat your prospective guest blogging site as your own, and try to value their audience as much as possible.

If you want to be featured on a big authority site under your niche, keep an eye on the opportunity and pitch them for multiple topics, twice or thrice if needed. Of course without being too spammy!

If you still don’t get a response, move ahead and try on their competitors, they get a lot of requests and they can’t check every single pitch email sent to their inbox.

I hope this informative guide about guest blogging has helped you to understand the process of guest blogging.

So what are your goals for guest posting on authority site?

Is there anything else you want to know about guest posting? Is there something I have missed that you want me to include in this post?

Ping me in the comment section, I’d love to know.

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Murtaza Kalangwala
Murtaza Kalangwala
Hello, I'm Murtaza Kalang the founder of Concept Blogging. I'm professional as Entrepreneur and a Blogger. I help folk to learn blogging and make money online with the help of affiliate marketing and seo stratagies.

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