Blogging is a dynamic field; what you will learn today might not work after some time.
To be an expert blogger of your industry, you will have to keep consuming the content and keep yourself updated with the latest trends and tactics.
I will share the 9 Do's and Don'ts of blogging for 2021, I have been in blogging over the years, and I know what is working and what is not working.
Once you finish reading this blog post, you won't commit the same mistakes I have made in the past. I will be sharing what cost me repeated failures and years to learn.
Hold back and take a coffee cup because this blog post will be quite long because I will cover all my experience in this single post.
Table of Contents
- 9 do's of blogging – What are the rules of blogging?
- 9 Don'ts of blogging – What should you not do when blogging?
- 1. Write on random topics
- 2. Poor UI (the great wall of text)
- 3. Poor readability
- 4. Not providing what you promise in headlines or introduction part
- 5. Spend too much or too less time on a single blog post
- 6. Write for search engine only (too many keywords)
- 7. Give up too soon
- 8. Put too many ads
- 9. Compare your beginning to someone's middle
9 do's of blogging – What are the rules of blogging?
1. Use attractive and click bite headlines
You may be good at writing blogs, but what if users don't click on your headline and start reading the blog. They will never know what is written inside the blog until they click on your headlines and start reading it.
When a user searches for a keyword, your blog is not the only one they see- there will also be your competitor's blogs.
Only headlines will decide whether they should click on your post or not.
Headlines attract the user's attention and make them read the next line, so make sure your headlines are worthy enough to hook the audience.
10 out of 8 people read the headline, and only 3 out of those eight will read your blog post. If your headlines are attractive enough, you will get more visitors to your blog, and it will also boost your CTR, which is an SEO ranking signal.
2. Post regularly
You may have already heard about it, but most bloggers committee mistake often sees regular posts as a frequent post.
Yes, the more frequently you post, the more chance you will get to rank for queries.
Publishing is often a good idea, but you should never post to keep yourself up with the frequency until you get the right topic to write a blog.
We never publish a post until we found a proven topic, and our post is worth sharing.
What's the point of publishing a blog if it has no value in the eyesight of your audience?
Before you write a blog, always find a proven topic and work to create quality content. Publish only when you think it's worth sharing.
3. Use keywords strategically
The time has gone when you could rank on google by stuffing the keywords in blogpost; Search engines like google started to rank the content based on user experience and search intent.
Instead of stuffing exact matching keywords at a specific time in your blogs, you should be writing an engaging and helpful post that fulfill search intent and answer user quires.
If your readers don't have to visit another blog after reading yourself, it means they have found what they were looking for.
If your blog satisfied visitors, then the search engine will love it and rank it higher, regardless of how many LSI or secondary keywords you have included in it.
4. Stay consistent
You must specify an exact time to publish your blog post and then stay consistent with it, and it might be a daily routine, a week or a month, based on the ability to produce the content.
You don't need to rush and feel pressure to publish regular content. Don't forget what I told you in the “post regular” section; you only need to post when you have something significant to share with your audience.
It's great to adopt a schedule to roll out your blog posts because it will become easier for a search engine to index your content accordingly. That's what big news sites do index their content faster.
The readers who love to read your blogs will find it easy to remember when you are going to post.
If you keep posting without having any schedule, it won't be evident to catch your posts for search engines and your readers.
5. Use media
Media like images, videos, and infographics make your blog look stunning. It engages the audience, grabs their attention, and keep them reading the post with interest.
Instead of adding custom images from stock photos, you should add the pictures that further support your statements, theories, and arguments. It might be a technical how-to-tutorial, statics, and relevant data chart.
Explaining complicated topics and statics with media like images and infographics makes it easy for your readers to consume the content.
6. Keep the blog length right
You will find tons of advice on writing long-form blog posts; at Concept Blogging we always publish long-form content to provide as much detail as necessary to educate readers about the topic.
Publishing long-form content is better than a short 500-word blog post. The length of a blog should be 1500 words , according to the report published by HubSpot.
But writing low-quality blogs and extend the length of content to increase the word count is a total waste of time.
The purpose of writing long-form blog posts is to mention all the necessary information about the topic rather than telling a story on a single point.
By sharing the content on social media, you will know what your customer and readers think about your blog and content. You get to know what they want to see, and you also get a chance to engage with your readers in real-time.
Sharing posts on social media also gives you the chance to get new backlinks because your blogs expose you to a new audience.
But only sharing the link of your blog post on social media and expect people to read your blog is not going to work.
If you think this is how social media works, let me know how many times you did, and it worked? The audience has no reason to open your post if they don't know what it is in for them?
Always write a short and engaging description of the blog post; it might be a summary about the blog and the core value your blogpost provides. It will hook your audience and make them read your blog posts.
Facebook is the best social media platform to share blog posts but doesn't expect organic reach from the business page because facebook wants business-run ad campaigns. You can use your profile to get a better organic reach instead of a Facebook business page.
8. Proofread before you post
The great writers of the world write correctly but write messy drafts and then edit their work.
When you complete writing a blog, don't just hit publish without proofreading the entire content twice. It will help you catch
Read this article to know how to write a perfect blog post.
9. Guide what is next?
When readers finish reading the blog post, they are most likely to take action to hit the iron when it is hot.
You don't want them to stand up awkwardly in the middle of the dance floor after the music ends.
It would be best if you drove readers to perform a particular action on your site; it might be a comment, affiliate sale, or sign up for your email list.
Your purpose of a blog should reflect in the conclusion section that pushes them to act.
You might even ask them to read another blog post.
9 Don'ts of blogging – What should you not do when blogging?
1. Write on random topics
You may have seen how big news sites publish the articles; they have a category for health, national, local, sport, and finance, and so on. But you can't do the same, because they have a team of journalists and writers.
The audience never follows the blog, which has content on almost every topic until it is a news site.
Users only follow a specific channel or blog when they think it has something related to their interest.
Why do you follow a specific YouTube channel or subscribe to a blog email list?
Because they share the content based on your interest.
Would you ever subscribe to a news site to get every news in your inbox?
Because you don't want to see the unnecessary stuff on your feed.
If you want to gain regular visitors and want your audience to love your blog's content, you should always stick with a niche that targeted only a specific group of audience.
A niche site gets higher success and high search engine ranking because big authority sites are already publishing the content on random topics. They exist for years and have high domain authority.
You can't compete with them, but you are more likely to succeed if you work on a niche-based site. Google will consider your site as an authority for the niche.
Readers will stick around it because they are deeply passionate about the topics you are publishing.
2. Poor UI (the great wall of text)
Did you ever read the lengthy article in the newspaper and long-form theory book in school time?
Imagine how boring they are; you are hardly able to read them. And when it's about your exam, you had to read it, but what if the same things happen on the blog?
Will, you still read the content?
Because you are not obligate to do that.
The big chunky text is boring, and the reader doesn't stick longer. If your blog posts are the great wall of text, then the audience will not like to read them no matter how significant value you prove in them.
To get readers to read your blogs, you must break down the content into a small section.
Here are a few tips you can follow to make sure your blogs don't look like the excellent text wall.
- Your sentence and paragraphs must be short.
- You must add the bullet points to tell specific details in the content.
- You must add other elements to break down the content, such as image, infographic, video, etc.
- You must keep your heading and subheading under 300 words. If you have more details to share, break it into multiple subheadings but don't put everything together.
3. Poor readability
Your blog post is not the assignment of your English literature class. Your blog's content must be easy to read, even for a 7th grade student, rather than looking like Shakespeare's hamlet.
You will come around the fake Gurus, who will show you how they use auto spinner bots to produce the content.
But there is nothing except a human who can understand the audience and create content for their needs.
Bots might produce the content related to your niche, but no one will want to read the robotic content; it looks horrible, and sometimes it doesn't even make sense at all.
You should also write the content manually that conveys the message of your blog.
If you are not good at writing, you can hire a content writer but don't fall for content generator software.
4. Not providing what you promise in headlines or introduction part
Remember, I told you to write attractive headlines that catch your audience's attention, and I also told you about the headlines reading rule that only 10 out of 8 will read your headlines?
The headline will grab the attention and make people read the next sentences.
So once you did it successfully, then what?
You will have to provide what you have promised in your headlines; if your headlines are “the only guide to making 1000$ monthly in 3 months,” you will have to give what is needed to earn this much amount in these short periods.
If your blog's content is not resonating with your headlines, then the readers will move to another page, which is not what you want. Because your goal is not to land people on your site but make them read whole blogs, perform the action like sign up for your mail list, comment on your blog, or purchase a product, etc.
5. Spend too much or too less time on a single blog post
Producing quality content takes time, and you should give it time, write, edit, proofread the post, and then publish it by adding relevant media and links. A quality blog post of 2000 words might take a week or two to get published on site.
It would be best if you did not spend too much time to make your blog post perfect because you have no idea whether it will be the best piece of content on your blog. So it's better to do your best and then publish it without spending too much time because you have a lot of content to publish, and if you are stuck in a single post, you will not be able to stay in tune with your publishing schedule.
6. Write for search engine only (too many keywords)
Years ago, people used to stuff too many keywords for the search engine to rank higher. Most of the YouTube's will advise you to use specific keywords and many times in the post to get your post rank if you see the web.
Keywords used to be a signal for a search engine to know what your content is about, but now the time has changed, search engines can identify your content based on quality and search intent.
Following the wrong on-page SEO approach will harm your site more than it can benefit because search engines consider it as black hat SEO, which is illegal. It might penalize your site; If you do it for a single post, the whole site will be affected.
And the content merely written for search engines looks unnatural. The readers will find it hard to resonate sentence. It will hurt your content's readability score, so you must write for humans. If they love it, then the search engine will also.
7. Give up too soon
If you have not published at least 100 quality blog posts, you can't say it's not working for you.
You never know which post is going to work for you. Even industry experts like Hubspot reveals most traffic comes from only 20% of their total blogs.
You should not think negatively; if you are not getting a result on a single post, it is expected.
Finding more long-tail keywords and writing a response post will help you win the saturated blogging industry game. The more content you publish, the more chances you will get to rank in search engines for different quarries.
Stay consistent with your routine and keep pushing; it will take time. It's not going to happen tomorrow, next week, or even a month or a year, but it will be totally worth it when it happens.
8. Put too many ads
Having too many ads on your blog post makes it annoying for your reader to navigate your blogpost and keep reading the page. It might result in losing a loyal audience because of their annoying experience with your site.
Excessive ads slow down your site's speed, which negatively affects your SEO ranking.
More ads will never increase revenue. Instead, it increases your bounce rate associated with use page experience, and it's one of the essential SEO factors according to the least google update.
9. Compare your beginning to someone's middle
You will come around other industry blogs, and you will be impressed by seeing their tremendous success and the amount of revenue they generate.
It's also good to take motivation and know where you are heading now and where you need to go, but comparing the results is not right because they also started like you. And they have a story of struggle just like you; their blogs used to look similar to yours.
After working hard for a long time, they have come a long journey; you should take it as motivation instead of comparison.
Blogging is a game of patient, consistency, and hard work. In the beginning, you may not get results, it will take time, but if you keep going, the outcomes will be worth it.
So what is your takeaway from this blog? Do you want to ask me anything about blogging? Let me know in the comment section.
I am looking forward to hearing from you.
I wish you the best of luck in your blogging journey.